SEO Consultant and Use of Hyperlinked Text

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One of the areas that are overlooked by most of the website promoters is the text in the webpage. More often than not the web promoters use images and graphic representation of the links they use to enhance the web presence and value of the website. Without doubt they are visually appealing, but the problem lies in the fact that the text in those images will not be detected and indexed by the search engine spiders.

That is exactly where the SEO consultant can come up with feasible solutions and set the pace for appropriate website promotion. For instance; an experienced and professional consultant may recommend use of an additional bar for navigation of the text somewhere on the page. These may include Server Side Includes or the Front Page Includes. Such bar can be placed either at the top, bottom, right, or left side of the viewing screen.

In addition the SEO consultant will use concise link text, keywords, phrases and some structures as the graphic navigations. At the same time such consultant will also give attention to the content that weighs heavily and is also considered as one of the primary aspects of any search engine optimization process as well as search engine marketing. On the web, content is the king.

An efficient and expert consultant can write the contents in such manner that it would grab the attention of the user and it ensures the utilization of targeted keywords and key phrases. In result the consultant will help the website gain better placement in the search engines and creates the real balance with his or her knowledge and experience.