If you think that you can create a lot of reciprocal links and get the desired search engine optimization in the process, then you are wrong. Reasons for this is that search engines prefer the one way back links in comparison to the reciprocal links.
It would therefore be good to find out some suitable alternative ways of having the search engine optimization process in place. Article marketing is one such process where you submit articles to different directories and get the SEO in place. When you submit articles to article directories they are easily traced by the search engine spiders as their first search for any quality content is always confined to the web directories. Thus submission of articles to top web directories can help you a lot in this regard.
Moreover when you submit articles for marketing, it helps you to place up to three anchor texts with black links on the web directories. In result your prospects of search engine optimization is enhanced to a great extent. If you are smart operator, you can benefit extensively with such back links by linking your website with anchor texted keywords or phrases and ranking on the result pages of the search engines will be well within your reach.
At the same time SEO article writing and article submission is very popular with the webmasters. Apart from the SEO achievements, the impact of the method is very high on the viewers and readers. Innumerable reviews, videos, and documents are floating all over the nets establishing the utility of the strategic article marketing process and its success.

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