Search Engine Optimization – Content Is the King

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When it comes to content on the web from a webpage, two things will come under consideration. The first one is the amount of text content that can be indexed by the search engines. This indicates to all the quantum of HTML text that is available on the page. And the second and much more important aspect would be the quality of the contents. It is rightly said that on the web content is the king. To retain its kingdom the contents have to depend on relevancy.

Even in the contents taken for indexing, relevant text ranks higher in comparison to flash and images. In result pages filled with such elements instead of highly relevant texts gets lower ranking in comparison to those having highly relevant text contents. Search engines can use either the text or the visual or even other analysis methods for determining the validity as well as the value of the contents on the web page. Relevant text contents are valuable for link building and hyperlinked relevant text can bring up several back links to your site.

Once again it does not mean just thrashing multiple quality content documents into the webpage or the website. Appropriate organization and maintenance of text flow of the document are very important. Your content should include a detail-oriented introduction followed by broad overview of the issue in question. Final part of the contents should be issue specific and problem resolving.

At the same time it is also extremely important keeping the content simple and easy comprehending so that the viewer does not get bored or irritated and stick to your webpage.